Rémy
Martin Cognac announcesthe launch of its new global campaign that
recognizes and celebrates individual’s multi-talents. The campaign
tagline,
One Life/Live Them®, which assumes its grammatical accident, identifies
that today’s consumers are not defined by one talent or skill, but are
multi-faceted and should be applauded for their many passions.
To embody this brand philosophy and lifestyle, Rémy
Martin is partnering with talented multifaceted Nigerian personalities: the Nigerian
foremost DJ Jimmy Jatt, the multitalented Folarin "Falz" Falana,
popularly known as Falz the Bahdguy, Serial Entrepreneur Noble Igwe, inclusive American
actor
Rémy
Martin’s One Life/Live Them campaign encourages consumers to explore and
celebrate all their talents. It is a call to live richer, larger lives, to
expand the horizon and seize all the wonderful opportunities that life can
offer, beyond the one-dimensional paths that former generations could have embraced.
DJ JIMMY JATT
A Bachelor’s Degree
holder in Fine Art, DJ Jimmy Jatt is arguably the most decorated and celebrated
DJ in Nigeria, and one of the most respected to come out of Africa.Unknown to
many, he’s an ardent painter whose works – be it oil paintings, portraits or
sketches – are priceless pieces of art. World famous for his Disc Jockeying
prowess, Jimmy is actually renowned as the first-ever DJ to put out an album in
Nigeria. He’s also the very first Nigerian DJ to successfully produce and run a
TV show – Jimmy’s Jumpoff. An unparalleled achiever and true originator, Jimmy
is also the only Nigerian artiste to keep his clothing line active 3 years
after its launch. His snapback hats called ‘DJJJ Snaps’ have enjoyed tremendous
success, earning him the tag of a successful fashion entrepreneur as well.
FALZ THE BAHDGUY
Aseasoned professional and literally an
exceptional entertainer be it a comedian or a rapper all at once. After
graduating with LLB Honors and getting called to the Bar, Falz has gone on to
exploit his multiple personas to the fullest. A record label executive, his
unique and hilarious style has carved a niche for him as one of Nigeria’s most
entertaining Rap artistes presently. Famed for his rib-cracking skits on social
media, Falz also thrives as a Compere, Actor and Comedian.
NOBLE IGWE
Rising through the
ranks to become an accomplished entrepreneur with stakes in media, public
relations, courier and other interests, Noble has made a name for himself as an
excellent Marketing Executive and a very resourceful PR Consultant. But there’s
a lot more to him that makes him stand out. He’s also a fashion icon and
founder of one of Nigeria’s biggest and most visited fashion & lifestyle
website, an accomplished writer and blogger, a serial entrepreneur – founder of
360 Nobs Limited which houses 360 PR, 360 Management and 360 Productions. Roll
all that into one, and you have Noble Igwe.
Also known to peers
as NobsDaSlushKid, he describes himself as “an idealist and a fun engineer”. We
describe him as a classic Rémy Martin man; one who never backs down in the
pursuit of self-actualization.
JEREMY RUNNER
Two-time
Academy Award® nominee, Jeremy Renner has received wide acclaim for his ability
to embody characters of broad depth and appeal, from Sgt. James in Kathryn
Bigelow’s award-winning Hurt Locker to
a thief in Ben Affleck’s The Town, a
mayor in American Hustle… These
performances have been coupled with blockbuster roles in such Hollywood
super-productions as The Bourne Legacy,
Mission Impossible and his
inimitablerole as Hawkeye in The Avengers.
Renner expanded his cinematic skills by creating a
production outfit The Combine with
Don Handfield in order to produce quality, character-driven content for TV and
film. Their company released the crime
thriller Kill the Messenger in 2014
and is currently working on the historical tale Knightfall for The History Channel.
Renner is also an accomplished singer and musician, skilled on the keyboards, drums, guitar and
vocals, playing in a band since his youth.
Although best known as an actor, Renner has extended his creative
talents into the field of home renovation, successfully renovating and selling several
houses, turning this hobby into a flourishing business with fellow actor and
home designer Kristoffer Winters.
Rémy Martinremains committed to the core principles
and values that its founders used to establish the company more than 290 years
ago. Supporting the community, highlightingskills and revealing thetalents of
people and nature, honoring craftsmanship and embracing the luxury of time
enables Rémy Martin to cultivate the most premium products. It is this depth of
history and skillful mastery that goes into every bottle of Rémy Martin Cognac.
“Rémy Martin has always been about sharing – the
fruits of our labors, the talents of our cellar masters, a range of cognacs
crafted to suit different tastes but always with a distinctive style. It’s a philosophy which strikes
us as tailor-made for today’s social networked world,” said Augustin
Depardon, Executive Director of Rémy Martin. “The most inspiring people are never just one
thing, they are diverse and multitalented and we can’t wait to discover their passions. Just like Rémy Martin. “
Keep
a look out for some of the other men Remy Martin recognizes and admires over
the coming months.
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